Beer brand, Senator, a product of the Kenya Breweries Limited, has re-introduced its National Consumer Campaign tagged “Shikisha Form Na Senator Ushinde” following a successful 2021 campaign that saw over 500 consumers’ enriched.
The three-month-long campaign worth Sh76million will see 5 loyal consumers stand a chance to win a grand prize of Sh10million in which each will receive Ksh2 million, Sh1 million set aside for investment in their community and themselves.
There will be also an additional 1,500,000 daily winners of airtime, a Sh2.4million total worth of home upgrades for 48 weekly winners and a Sh12million total worth of home shopping for 8,000 winners.
This is Senator’s fourth national consumer promotion in the last four years that seeks to positively impact the lives of loyal Senator customers and their communities on the heels of the pandemic as well as current tough economic times.
Speaking at the relaunch of the campaign, EABL Marketing & Innovation Director Anne-Joy Michira revealed that ‘Shikisha Form’ which translates to ‘Make Plans’ with Senator to win, embodies the Senator customers’ pursuit of better lives and seeks to celebrate and recognise their unbridled loyalty and contribution in establishing the Senator brand as the most successful lower mainstream brand in Kenya.